Online casino gaming has grown massively in the 21st century and there are now companies all over the world that offer a wide range of classical games from the comfort of your own home.
Many industries have taken advantage of this with collaborations. For example, major United States sporting leagues such as the NBA and NHL have released several branded casino games that have featured officially licensed teams and players.
Sporting institutions with global followings are well aware of the power that their brand holds. The likes of the NBA identified a fast-growing gaming industry and managed to agree to get their brand involved by establishing partnerships with prestigious online casino suppliers.
Perhaps across the Atlantic in the United Kingdom, it could be time for soccer’s biggest league, the Premier League to follow suit. But how could the Premier League ensure the venture is a success?
Who’s the first player you think of when you see this ball? 🤔 pic.twitter.com/TBan7ClMM2
— Premier League (@premierleague) November 21, 2023
Partnering with an established brand
The foundation for any success in the casino gaming industry is to go into business with a brand that has long-term success in the field. There are many examples of these companies in the form of sweepstakes casinos including High 5 Casino which is available in 46 states across the US.
Sweepstakes casinos are often available in areas in which legislation does not allow real money gambling. It would be ideal for the Premier League to partner with a site like High 5 Casino, as well as an established online real money casino to widen their target audience.
The Premier League could look to target huge online casino markets such as the United States as well as offering their games across Europe.
What the games could feature?
Establishing an agreement with a top online gaming platform would be the first step to ensuring a potential Premier League casino game could reach a large audience. However, it is just as important to make the games exciting to play, and this is where the league’s immense branding power comes in.
The Premier League’s most successful teams and players could be featured in slot-style games which would surely make them attractive to any avid soccer fan who has an interest in online casino gaming.
Fans in all corners of the globe follow English top-flight clubs which suggests an online slot game could be a huge success all over the world.
The Premier League has successfully expanded its brand in the past via television markets and through social media apps such as X. It would be fitting if the league capitalized on another digital market that is on a fast upward surge in terms of its popularity and the revenue it generates.
— Mohamed Salah (@MoSalah) November 10, 2023
Clubs like Manchester United and Liverpool, and players like Mohamed Salah and Kevin de Bruyne have remarkable marketing potential. Their huge statures in collaboration with an immensely valuable industry in online casino gaming would be an inevitable success.
The Premier League’s decision-makers would have to venture into several fresh avenues to produce a themed slot game, but it could well pay dividends as it would likely receive worldwide support and produce a huge revenue stream for the league’s long-term future.